top of page

Eliza Barach

Owner and ADHD Coach at Neural Revolution 



Age: 29 

Country: United States 

Years in business: 3 

 

Website address  

 

Business email  

 

Social media links  

Instagram: @neural_revolution  








What is your business about?  

 

Neural Revolution is an ADHD coaching and consulting practice, delivering personalized one-on-one and group coaching to high-performing individuals with ADHD. Our services extend to individual, group, and corporate ADHD consulting, with specialized training for therapists as well as coaches. What distinguishes us is our commitment to a brain-based, scientifically informed approach to ADHD coaching, integrating the latest research to enhance support for individuals with ADHD and those assisting them. 


Please describe your life before starting  

 

Before launching Neural Revolution I was knee deep into my PhD in Cognitive Psychology. I had intended to pursue a career in academia and research where I’d be researching psychological phenomena, writing papers about these research findings, teaching college students as well as all of the other things that come along with academia (including academia and office politics!). Although I was excelling in research and in academia it just was not a good fit. I was constantly stressed about writing research papers, which I did not enjoy and trying to meet crazy paper and conference deadlines. I was constantly exhausted, constantly feeling like my light had been dimmed, constantly feeling devoid of exciting creativity and constantly struggling to take care of myself and be the partner to my partner that I truly wanted to be. Academia had been the one place I was succeeding, whereas prior I had been fired from almost every single job I had ever had… however, the success in academia came at such a high cost and was incongruent with the life I wanted to live and with my own ADHD. So it was really scary to leave something I knew I was succeeding at and take the leap into entrepreneurship, something I literally had zero experience with. But the skills I had built and honed during my life and during academia and my ADHD brain together really helped me succeed in launching and continuing to cultivate my business. 


What made you decide to take the leap and start your own business?  

 

I ultimately realized that if I continued on the path that I was going in academia, I would constantly feel triggered and exhausted, and would continue to, butt up against my ADHD. I wanted to feel happy, creatively stimulated, free and balanced and the best way I could accomplish that was by following my passions of understanding ADHD and helping others do the same for themselves.  

 

How would you describe your life now, as a solopreneur?  

 

Solopreneurship is a wild ride, filled with incredible moments working with fellow ADHD individuals and helping professionals understand and support those with ADHD. These aspects make the solopreneurial journey exceptionally rewarding. The freedom in solopreneurship, the ability to set my schedule, and the opportunity to innovate align perfectly with my ADHD nature, giving my life more meaning with less friction. While the excitement in my business is palpable, it's crucial to avoid pushing too hard and replicating the academic grind I left behind. Entrepreneurship granted me the space to contemplate and create a family, a possibility delayed in academia where tenure took precedence. Balancing the excitement in my business with the joy of building a family remains a priority, keeping in line with the values that led me to take the leap into entrepreneurship in the first place. 


How has your ADHD played a positive role in your business life?  

 

ADHD has positively impacted my business in several ways. Firstly, it encourages risk-taking. If I believe in an idea, I follow it. This attitude led to the creation of my business and continues to inspire new programs and services. Secondly, ADHD fuels my creativity, generating many unique and fresh ideas. When an idea excites me, I combine my creativity with a willingness to take risks and implement it. Lastly, my personal experience with ADHD, along with my knowledge in cognitive psychology and neuroscience, helps me support my ADHD clients. I can empathize with them and explain their ADHD from a scientific perspective, helping them understand, accept and leverage their ADHD to move toward their dreams and goals.,  


What's your top tip for other ADHD women aspiring to be solopreneurs?  

 

Let go of how you think you “should” do it and do it they way you actually would do it. In other words be who you are and do it your way because you have incredible strengths to leverage to bring you the success you want. 


***



 

 

 

Comments


bottom of page